Unlike corporations, governments, and universities, most activists don’t have access to a PR department to handle their media relations. A good media strategy, and tight media messaging, is key to mobilizing the masses, throwing a at-capacity event and even changing government policy. Learn about message boxes, media advisories and press releases, and creative ways to woo the media. Facilitator: Rebecca Rose is a Ryerson Journalism graduate and freelance writer. She has spent over 10 years on the other side of…

In order to change the world, movements and activists have to move beyond simply responding to crisis after crisis, outrage after outrage. This workshop offers practical tools for thinking strategically about grassroots campaigns. It includes a discussion about: How to build activism and organizing on core values and transformational demands, How to identify and approach allies and opponents, and How to select tactics appropriate to the movement's broader strategic goals and unifying vision. This workshop is open to both individuals…