Values in action

I7 Jan. 28, 2015

We're not as good at making our messages attractive….People like to talk about their values and people make their political decisions, whether it's voting or...what they're engaged in, what they choose to support, and they do that based on values. They don't do that based on solid analysis for the most part….we've come to a point in human history, I guess, in our civilization, where it's not about solidly analyzing everything unless it has to do with you personally, unless it's like your RRSPs, then you do it, but in terms of your politics people vote their values.